Video Marketing Niagara: Video Marketing Is Too Costly!

Video Marketing Niagara

I thought that since this video is about Video Marketing Niagara, I’d take a tour of one of my favourite places in the Niagara Region, Niagara On The Lake. I hope you enjoy this beautiful scenery that we’re so blessed with.

Video gives you the ability reach hundreds or thousands of your prospective customers without actually meeting with them. You can present your products and services to new customers at anytime day or night, meanwhile you’re off doing other things…perhaps visiting Niagara On The Lake, as I am today.

As your new future clients watch your videos they can begin to feel a connection with you. If they get to the point where they like and trust you, then your chances of doing business with them are much greater than any of your competitors. It’s at this point that they will usually contact you.

When a prospective customer who has watched your videos contacts you, it can be a little strange for you at first. You see, they typically feel that they know you so their guard is down and they’re quite friendly and open to your suggestions. If you continue with the same friendly and helpful tone that you portrayed in the video, there’s little doubt that you’ll acquire a new client. Video provides you with the next best thing to actually being face to face with your prospect. Even so, too many small to medium sized businesses are not using video because of their perceptions;

  • It’s too costly.
  • I don’t look good on camera.
  • My customers don’t watch online video.

The fact is that if you put those fictitious thoughts behind you, you’ll soon find out that video is probably less costly than your current advertising medium which cannot provide nearly the benefits of video. You’ll also discover that neither you or your video needs to be of broadcast quality as long as the content in your video is valuable to your audience.

Finally, if you really think that your customers don’t watch online video…you’d better give that one another thought. Ask them…you’ll be surprised to learn that they do!

If you’d like to learn more about how you can make video work for you and your business, simply give me a call at 905-328-6957. Refer to the “Video Marketing Niagara” video for a special price on any of our services.

Video Marketing Hamilton: Look Into My Eyes

Another great reason to use video in your marketing and on your website is that no other medium will allow your viewers to look into your eyes and get a sense of who you really are like video can.

As humans we relate to each other by communicating, looking into each others eyes, and reading our body language. Often what we say to each other is less important than some of the other signals we’re sending. We typically know rather quickly if this person is someone that we trust enough to want to hear more about.

On the internet a static website can’t help the viewer get to know, like, and trust you. In video however, your viewers can not only hear what you’re saying but they can also feel the energy you’re giving off and this will help them to decide if you’re someone they want to listen to, and perhaps do business with.

In this day and age of natural skepticism, we all have pretty sensitive BS filters. Video can help put your viewers at ease and feel a little more comfortable with you and your business.

Want to know more about video marketing Hamilton? Just give me a call at 905-328-6957.

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Web-Video-Marketing;How To Get More Business From Your Website

Video Marketing Hamilton, Niagara

You’ve spent lots of time and money creating the perfect website for your business. Congratulations! It looks great and I’m sure you’re really proud to send your customers and prospective clients there.

So how much has your business increased with your great new site? As you’re reading this are you hearing your inner voice saying “Nope…no increase”?

Did you know that most website visitors stay on your website an average of just 10 to 17 seconds? That’s a pretty scary statistic but it might be the reason that your website isn’t doing as well as you’d hoped. It makes sense, if they don’t stick around they can’t begin to build some rapport and a relationship with you and your company, and you don’t get a new customer.

But here’s the great news!

Today it’s really easy to get people to become more engaged with your website, stay around longer, and even invite their friends to do the same. What’s the secret you say? Simple; just tap into the awesome power of VIDEO, (yup, video marketing Hamilton), to help your visitors discover the important things on your website instead of relying on them to read pages of boring… (yes I said boring), text.

Using video on your website is known to keep the attention of web visitors for a much longer period of time. Statistics consistently tell us that the longer they stay on your website, the more they get to know you and your company, and when they get to the point where they trust and like you, more sales will follow.

If you’d like to know how video marketing can help your business please give me a call at 905-328-6957. Consultations are always free!

We’re pleased to provide the following services;

Video Marketing Hamilton, Niagara, Burlington, Grimsby, Beamsville, Oakville, Mississauga, Toronto, Niagara Falls and all other areas in the Niagara Region.

Video Marketin​g Niagara;Becomi​ng A Niagara Vi​deo Star

Video Marketing Niagara;Becoming a Video Niagara Star!

The age of television taught us to associate the people we see on camera as somewhat of an expert.  As an example; for years many Canadians watched Lloyd Robertson on the 11:00 pm news. Most viewers trusted that Lloyd was telling us the truth. He was a likeable, trustworthy friend that we looked forward to inviting into our home every night.  When Lloyd retired, we began to accept his replacement, Lisa LaFlamme.  The same can be said about our favourite movie and television stars.

Well because we’re used to associating frequently viewed personalities as being somewhat of an expert in their field, it’s really quite simple to become a local, regional, or even national and international authority in your particular business. All that you need to do is create some great content that your audience will be interested in, then get in front of the camera and present the content. This strategy will bring you a tremendous amount of credibility in your industry and it sends out a clear signal that you know what you’re talking about.

So lets take the example of a Real Estate Agent.

Typical Realtors might do simple slideshow videos of their properties as a showcase. Non-typical Realtors will create some content around the specific area of each of their properties and then do a series of videos presenting that material. If you were a prospective buyer would you be more impressed with some slideshow images, or a real person telling you about the property, local schools, parks, shopping, recreation, and everything else related to that property. Do you think that after viewing several of these videos you might feel a bit of a connection to the Real Estate Agent?

Video Marketing Niagara style is very easy to do and will work for anyone who needs to get new customers and leads. So if you’re a Lawyer, Dentist, Chiropractor, Restaurant Owner, Bed & Breakfast Operator, Car Dealer, etc. in the Niagara Region, this will work for you.

To learn more about how you can make Video Marketing work for your business simply give me a call at 905-328-6957. Consultations are free, and the information you’ll learn…PRICELESS!


5 Important Rules in Niagara Website Design

When creating your Niagara web design these tips will help;

Your website is where your business resides — it’s like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

  • Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.
  • Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.
  • Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.
  • Make sure your website is cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Safari, you will lose out on a lot of prospective visitors.
  • Use CSS to style your page content because they save a lot of work by styling all elements on your website in one go.

If you need help with your Niagara Web Design please give us a call at 905-328-6957. We’ll be happy to answer your questions and help you out as best we can.