2014 Chevrolet Silverado

via YouTube Capture

2014 Chevrolet Silverado

2014 Chevrolet Silverado


via YouTube Capture

Video Marketing Niagara: Video Marketing Is Too Costly!

Video Marketing Niagara

I thought that since this video is about Video Marketing Niagara, I’d take a tour of one of my favourite places in the Niagara Region, Niagara On The Lake. I hope you enjoy this beautiful scenery that we’re so blessed with.

Video gives you the ability reach hundreds or thousands of your prospective customers without actually meeting with them. You can present your products and services to new customers at anytime day or night, meanwhile you’re off doing other things…perhaps visiting Niagara On The Lake, as I am today.

As your new future clients watch your videos they can begin to feel a connection with you. If they get to the point where they like and trust you, then your chances of doing business with them are much greater than any of your competitors. It’s at this point that they will usually contact you.

When a prospective customer who has watched your videos contacts you, it can be a little strange for you at first. You see, they typically feel that they know you so their guard is down and they’re quite friendly and open to your suggestions. If you continue with the same friendly and helpful tone that you portrayed in the video, there’s little doubt that you’ll acquire a new client. Video provides you with the next best thing to actually being face to face with your prospect. Even so, too many small to medium sized businesses are not using video because of their perceptions;

  • It’s too costly.
  • I don’t look good on camera.
  • My customers don’t watch online video.

The fact is that if you put those fictitious thoughts behind you, you’ll soon find out that video is probably less costly than your current advertising medium which cannot provide nearly the benefits of video. You’ll also discover that neither you or your video needs to be of broadcast quality as long as the content in your video is valuable to your audience.

Finally, if you really think that your customers don’t watch online video…you’d better give that one another thought. Ask them…you’ll be surprised to learn that they do!

If you’d like to learn more about how you can make video work for you and your business, simply give me a call at 905-328-6957. Refer to the “Video Marketing Niagara” video for a special price on any of our services.

Video Marketing Hamilton: Look Into My Eyes

Another great reason to use video in your marketing and on your website is that no other medium will allow your viewers to look into your eyes and get a sense of who you really are like video can.

As humans we relate to each other by communicating, looking into each others eyes, and reading our body language. Often what we say to each other is less important than some of the other signals we’re sending. We typically know rather quickly if this person is someone that we trust enough to want to hear more about.

On the internet a static website can’t help the viewer get to know, like, and trust you. In video however, your viewers can not only hear what you’re saying but they can also feel the energy you’re giving off and this will help them to decide if you’re someone they want to listen to, and perhaps do business with.

In this day and age of natural skepticism, we all have pretty sensitive BS filters. Video can help put your viewers at ease and feel a little more comfortable with you and your business.

Want to know more about video marketing Hamilton? Just give me a call at 905-328-6957.

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