Video Marketing Niagara: Video Marketing Is Too Costly!

Video Marketing Niagara

I thought that since this video is about Video Marketing Niagara, I’d take a tour of one of my favourite places in the Niagara Region, Niagara On The Lake. I hope you enjoy this beautiful scenery that we’re so blessed with.

Video gives you the ability reach hundreds or thousands of your prospective customers without actually meeting with them. You can present your products and services to new customers at anytime day or night, meanwhile you’re off doing other things…perhaps visiting Niagara On The Lake, as I am today. Read More→

Video Marketing Hamilton: Look Into My Eyes

Another great reason to use video in your marketing and on your website is that no other medium will allow your viewers to look into your eyes and get a sense of who you really are like video can.

As humans we relate to each other by communicating, looking into each others eyes, and reading our body language. Often what we say to each other is less important than some of the other signals we’re sending. We typically know rather quickly if this person is someone that we trust enough to want to hear more about. Read More→

Web-Video-Marketing;How To Get More Business From Your Website

Video Marketing Hamilton, Niagara

You’ve spent lots of time and money creating the perfect website for your business. Congratulations! It looks great and I’m sure you’re really proud to send your customers and prospective clients there.

So how much has your business increased with your great new site? As you’re reading this are you hearing your inner voice saying “Nope…no increase”? Read More→

Video Marketin​g Niagara;Becomi​ng A Niagara Vi​deo Star

Video Marketing Niagara;Becoming a Video Niagara Star!

The age of television taught us to associate the people we see on camera as somewhat of an expert.  As an example; for years many Canadians watched Lloyd Robertson on the 11:00 pm news. Most viewers trusted that Lloyd was telling us the truth. He was a likeable, trustworthy friend that we looked forward to inviting into our home every night.  When Lloyd retired, we began to accept his replacement, Lisa LaFlamme.  The same can be said about our favourite movie and television stars.

Well because we’re used to associating frequently viewed personalities as being somewhat of an expert in their field, it’s really quite simple to become a local, regional, or even national and international authority in your particular business. All that you need to do is create some great content that your audience will be interested in, then get in front of the camera and present the content. This strategy will bring you a tremendous amount of credibility in your industry and it sends out a clear signal that you know what you’re talking about. Read More→

5 Important Rules in Niagara Website Design

When creating your Niagara web design these tips will help;

Your website is where your business resides — it’s like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

  • Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.
  • Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.
  • Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.
  • Make sure your website is cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Safari, you will lose out on a lot of prospective visitors.
  • Use CSS to style your page content because they save a lot of work by styling all elements on your website in one go.

If you need help with your Niagara Web Design please give us a call at 905-328-6957. We’ll be happy to answer your questions and help you out as best we can.