Online Video: Retailers Using Online Video Increasing.
By · CommentsAccording to Paul Verna, Senior Analyst with Emarketer.com, more retailers and other businesses are beginning to rely heavily upon online video to get their brand and product and services message out to the buying public.
Verna stated in a recent article that retailers are implementing video on their websites in “growing numbers”. He also said that video has gone from a luxury to a near necessity for a company that’s looking for a marketing edge.
An area where the video increase has been significant is in the retail sector. 46 % of U.S. multichannel retailers chose video when asked which rich media features they used.
Forrester Research says that of the top 50 U.S. online retailers that use video on their websites jumped to 68% in 2009 versus only 18% in 2008. But this doesn’t just apply to online retailers with e commerce sites. In a recent study by the “Society for New Communications Research”, Fortune 500 companies with public blogs are using video blogging to the tune of 31%. That’s an increase from 21% in 2008.
In another article entitled; “Consumer Packaged Goods Sector Taps into Online Video”, Tobi Elkin of Emarketer.com said that “Creating an online video presence helps marketers facilitate an ongoing dialogue with consumers, boos brand equity, lure prospective customers and solidify support among brand loyalists”.
Increasingly consumers are accessing more and more amounts of video, now available on several different platforms; laptops, smartphones, tablets, and home pc’s. Consumer desire for video will become more demanding as these platforms become more popular.
Watching a product video online while standing in front of the product in a retail store, or deciding on the product by watching a review podcast on your iPhone while in the store is a technology that’s now readily available to anyone.
If you’re in business. Any business. You surely must be realizing that online video is no longer an optional method of advertising. It is by far surpassing any other type of advertising you can think of, both in terms of its popularity, and its effectiveness.
As with most opportunities, this one too will fade away and the chance to stand ahead of your competitors will transform into a chance to keep up with your competitors. Now is the time to jump into online video BEFORE your competitors do.
Web Video Advertising: Local Small Business Opportunity.
By · CommentsOnline video is rapidly becoming the preferred method of advertising on the internet.
You simply cannot achieve the same degree of attention getting magnetism with any other medium. Web video helps businesses to increase sales 
and their bottom line, yet it is comparatively so affordable that any small business can use web video.
Web advertisers who are looking to maximize their profits and exposure online are quickly turning to web video. In fact, it has been predicted that over the next few years, web video advertising may in fact rival “web search” itself as the fastest growing advertising area. The opportunity is NOW! You need to get in on this BEFORE it’s a saturated market.
Using online video can enhance the performance of your website by way of providing several back links to it from high authority video sharing sites such as YouTube. It’s pretty widely known that the number-one way to advance your website in the search engines is to get other sites linking to you. In addition to uploading your videos to several of these video sharing sites, you need to make sure that you’ve added in the tags and description and that you’ve made them both keyword rich for search terms that are important to you. This way your videos should get prominent rankings in the search engines, even if your website doesn’t. There’s also evidence that says that a searcher will typically click on a video or image before they’ll click on a regular text link in the search results.
Web video advertising is relatively new and inexpensive this will more than likely change as the market becomes saturated with different technologies. According to US-based firm eMarketer, spending on video and advertising is anticipated to rise to $3 billion by 2010. Currently less than 1% of websites incorporate streaming video, yet there is a captive audience of 1 billion web video users. There is a demand, and savvy internet marketers will feed it.
Web video advertising is still a fairly new strategy for may small to medium businesses. It’s also still inexpensive to do. That however will likely change over the next little while since it has been predicted that online video advertising will hit about $3 billion in advertising sales by the end of 2010! There are currently less than 1% of all websites using web video even in spite of the fact that there are well over 1 billion video watchers online. The demand is high, and sharp internet marketing companies will make sure that it gets fed.
If you want more traffic. If you want to quickly get people to know, like, and trust you. If you want more sales. If you want to be known as the local authority in your business. If you want to beat your competitors on, and offline, you need to get on the web video band wagon today.
To learn more about web video, check this out; Web Video Advertising Samples.
You might also enjoy: SEO Video
As fewer people use yellow pages and turn to the internet when searching for products and services in Niagara, and around the world, the need for 
a small business web design becomes much more important. Over and over again Niagara small businesses are finding that their website is in fact helping to improve business growth. A website helps you to keep up with, and in many cases surpass your competitors. But to make your website as effective as it can be it will require certain information and pages.
Your home page is the first page on your small business website that your visitors see. This page should have information about your business. Describe what you do and give some compelling reasons as to why you’re the company to deal with. It’s important for your visitor to quickly see that you have what they’re looking for . It’s also important to get the visitor engaged in your website by using video. If your business is in several locations, or cities, you’ll want to include those as well.
If your business is a brick and mortar location where you want people to visit, you’ll want to display your complete address on each page of your website. If you’re a business that visits your customer’s home or business, you might only need to put your address on the home page and on the contact page. You’ll also want to clearly display your business name, email addresses, and phone number.
Your small business web design needs a way for visitors to contact you, which is why you will also need a contact page. Both your mailing address, and physical address (if they’re not the same), should appear on the contact page. Make your phone number and email address easy to find as well. On your contact page you can have a contact form that visitors can fill out to send you a message.
You need a page that explains in more detail what you do. This can be a “Product” page, “Service” or “Project” page. Explain to your visitors what service you provide or what products you sell. This is also a great place to put a price list for your visitor’s convenience. If you provide a service that has a finished project, like landscaping, home repairs, or pool installation, add some pictures of the end results.
Next you’ll want an About Us page. This is where your visitor gets to learn more about you than anywhere else on the site. In fact, this is the only page that you should be talking more about yourself than you are the needs of the visitor. You can tell your business history. Explain why your visitors should use your small business instead of the competition.
Niagara Advertising: Niagara Local Search Marketing.
By · CommentsWhat is local search? Simply put it’s when a person is searching for information about a local business in Niagara on the internet. When that searcher types in the product or service they’re looking for into Google, if your business is listed on the first page of the search results it’s very similar to being in the highest visibility area on the busiest street in town.
Today it’s not enough to have your business listed in the Yellow Pages. You see people in Niagara are using the internet to search for products and services more than they are the phone book. Google and the other search engines are giving businesses in Niagara an opportunity to include their business listing in their local search directory.
Because it is the goal of Google and the others to provide the most relevant results to a given search, it’s very likely that your business will show up for your product or service in Niagara if you’ve taken the steps to get listed.
Many online searches are done on mobile phones these days. That’s even better news for Niagara business, and more reason for them to get listed in the directories. You see, smart phones provide local search results with clickable links which make it easy to call the Niagara business in question. But you need to be listed to make this work for you.
You can also help your potential customers get to know you before they visit your business in Niagara by adding video to your local search listing. Or how about offering electronic savings coupons to entice the searcher to visit your business. Hey Niagara business…this is all FREE!
It takes a little effort and time to learn how to get listed, but it’s not rocket science. This is probably the most powerful advertising you can do at NO COST! If you’re not comfortable trying this yourself you can hire someone to do it for you…probably less than $400.00 bucks.
Using internet marketing in Niagara and being listed in the local search directories is a sure fire way to generate more sales and new customers. So what are you waiting for Niagara?
Need help with this? Give me a call!
Murray.
