I’m really happy to announce our brand new program called SEO Video.
SEO Video is designed for anyone who wants to sell anything on the internet. It’s an inexpensive, totally hands-free method to get your product video created and distributed throughout the internet.
Here’s an SEO video for the car market that will give you an idea of how this all works.
This is a great marketing service for;
- Car Dealers
- Realtors
- Boat Dealers
- RV Dealers
- Motorcycle Dealers
- Scooter Dealers
- Ebay Product Sellers
- Private Car Sale
- and many more applications.
If you’d like to learn more about SEO Video, please give me a call at 905-328-6957 or send me an email at murray@webtrafficsolutions.ca
In a new study from the Kelsey Group over half of the car dealers that participated in a survey intend to include web video on their websites over the next 12 months. Currently only 1/3 of car dealers are using video on their websites. Dealerships are also “rapidly adopting” marketing strategies that include Web 2.0 marketing such as social media and online reviews. These are “becoming an integral element of the marketing mix” for car dealers.
Click to watch video below.
The Kelsey Group conducted the survey, online, last month. Of the dealerships that responded, 59% of them stated that they intend to get involved on video sharing sites over the next 12 months. That number is a large increase over the current 33%.
This research carries the same basic message that can be increasingly found in other such reports that says traditional local media will continue to lose ground to Internet advertising.
A whopping 62% of car dealers will increase their web marketing spend over the next 12 months. That compares to only 17% who said they’d increase their traditional marketing spend. Further, Kelsey reported that 46% of dealers who participated in the survey plan to spend less on traditional media this year, and only 8% will decline their online spend.
Steve Marshall, Research Director with the Kelsey Group reported that about 200 car dealers participated in the survey. It clearly appears that more dealers will use customer ratings and reviews at 43% up from 29% over the next 12 months. Marshall reported that only 15% of the car dealers are engaged in social networking sites but twice that number, 33%, plan to give it a try this year. “A car dealer will set up their own site on MySpace or Facebook or Yahoo Groups,” said Marshall. “Or they will…put up a blog post or link on a relevant site.”
Marshall said that 28% of the car dealers plan to put video ads on sites other than their own, like YouTube or one of the other social sharing sites. Currently only one out of every five dealerships are doing this.
Dealers also plan to increase their mobile advertising quite a bit. Marshall said only 5 percent currently use mobile but 15 percent said they’ll be involved a year from now.
Most of the video ads for automotive dealerships have a “down-home” quality and are “a little unpolished”, Marshall said that it’s clear the ads aren’t being done in-house. Dealerships simply don’t have the resources internally to do this type of production. Marshall also said that car manufacturers are not participating in the cost to do online video and other Web 2.0 strategies. For the most part these ads don’t support the car brands since most of the videos are clips of display lots and showrooms.
Justin Bieber: The Power of Video.
By · CommentsWho is Justin Bieber? Chances are that you’re very familiar with this young singing idol. But where did this 15 year old sensation come from?
Justin grew up in Stratford Ontario. He began singing about three years ago and entered into a local signing contest. Even though many of the other competitors were involved in signing lessons, vocal coaches and such, Justin who had none of those things won second place and 12 years old!
He wanted to share his contest performance with his friends and relatives and so he started uploading the contest videos to YouTube. What he wasn’t expecting is that other people saw the videos as well and really liked them! His YouTube subscriptions grew at a rapid pace. Then his current manager found the videos on YouTube. He contacted the family and the rest, as they say, is history.
- Justin has become an internationally known star and had the #1 most subscribed channel of all time on YouTube.
- All of this happened with the innocent act of uploading a few videos.
Obviously there’s more to this story than I’ve just outlined. There was clearly a market waiting for a young talent like Justin.
When it comes to your business, your product, your service, is there a market waiting that hasn’t discovered you yet? What could happen if you engaged in a web video marketing campaign, unlike Justin’s innocent video uploads?
Some of you will read the story of Justin Bieber and think that only happens to someone else. Others of you will get it!
I really hope you’re one of the ones “who get it” and begin to use the power of video marketing for your business.
Google Nearby can Help Local Business…
If you rely on local web visitors for your business, Google has made a significant change in it’s search results that you need to know about.
People searching for products and services that you offer can now customize their search to return only geographically targeted resutls. If your SEO company is on top of the continual changes that Google makes to its algorythms, you’re likley in a good SEO position and will benefit from this change. If not, you’ll want to ensure that your website is ready.
Google has added a new tool in the Search Options panel called “Nearby” So far it’s only available on Google.com in English.
How does it work?
- Type in a search, let’s use the example that Google uses, “things to do on st. patrick’s day”.
- Now look at the left sidebar panel for a tool called “Nearby”.
- When you click on it other custom search options will open allowing you to enter in a city, region, or state.
As Google continues to focus on perfecting local search options, local businesses will continue to be presented with tremendous opportunities to be found in the search engine results ahead of the larger, national, competition.
Make sure your SEO understands this stuff and is working on your website to get you top listings in Google local search.
Here’s the article on the Google blog.
