Archive for Search Engine Optimization

Google Declares War! Are You The Enemy?

Google is all about collecting and distributing good content to internet searchers who are looking for specific information.  Nothing new here.  But there’s been a growing problem with the #1 search engine when it comes to content spam and “gaming” the search engine for rankings.  You see, many SEO’s and internet marketers figured out that by re using someone else’s content, you can quickly copy, paste, and get rankings for various targeted search terms.

Well that applies no longer!  According to Google search engineers, Matt Cutts, and Amit Singal, Google has made a major change to its algorithm and will be penalizing non-original, or low value, content.  This change is significant as it will effect 11.8% of worldwide search results.

What does this mean?  If your site is benefiting from duplicate content, low-value content, or other content as provided by “content farms”, you can expect to lose your Google rankings over the next little while.  Google is specifically targeting “Demand Media”.

Here’s a quote from the Google Blog post:

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

The update is currently in the U.S. only but will be rolled out elsewhere over time.

Over the years there’s been a continual controversy over whether duplicate content is ok or not.  I think that Google is making this pretty clear.  If you want good ranking results in the search engine, provide good quality, original content for your readers.

SEO: Provide a Service, Just Like Google!

As business people who understand the internet, we typically look at Google as an opportunity and a way to get more customers.  But to the normal everyday, non-internet marketing type, Google is an online service that helps them in so many ways.

The Official Google Blog is running a series about “Your Google Stories: and some other ways we help people find things.”

The first story in the series is about a group of friends who were stuck in Chicago and couldn’t continue with their trip to visit their friend in St.Louis because one of them, the driver, had lost his wallet with his ID, and car keys.  I won’t spoil the story for you but you really should check out this series.

This is what Google is really all about. It’s a service.  As business people who are always looking for new ways to get great rankings in Google and get new customers as a result.

Well here’s an idea; how about simply providing Google with some really great, and really relevant information to your business in everything you do online.  How about providing the end user, (the searcher), with some good helpful content that will resolve a problem, rather than trying to use Google as our free commercial broadcast center.

Hey if we did this, do you think that Google might notice our stuff and rank us better?

Just a thought.
Murray.

Niagara Advertising: Niagara Local Search Marketing.

What is local search? Simply put it’s when a person is searching for information about a local business in Niagara on the internet.  When that searcher types in the product or service they’re looking for into Google, if your business is listed on the first page of the search results it’s very similar to being in the highest visibility area on the busiest street in town.
Today it’s not enough to have your business listed in the Yellow Pages. You see people in Niagara are using the internet to search for products and services more than they are the phone book.  Google and the other search engines are giving businesses in Niagara an opportunity to include their business listing in their local search directory.

Because it is the goal of Google and the others to provide the most relevant results to a given search, it’s very likely that your business will show up for your product or service in Niagara if you’ve taken the steps to get listed.

Many online searches are done on mobile phones these days.  That’s even better news for Niagara business, and more reason for them to get listed in the directories.  You see, smart phones provide local search results with clickable links which make it easy to call the Niagara business in question.  But you need to be listed to make this work for you.

You can also help your potential customers get to know you before they visit your business in Niagara by adding video to your local search listing.  Or how about offering electronic savings coupons to entice the searcher to visit your business.  Hey Niagara business…this is all FREE!

It takes a little effort and time to learn how to get listed, but it’s not rocket science.  This is probably the most powerful advertising you can do at NO COST!  If you’re not comfortable trying this yourself you can hire someone to do it for you…probably less than $400.00 bucks.

Using internet marketing in Niagara and being listed in the local search directories is a sure fire way to generate more sales and new customers.  So what are you waiting for Niagara?

Need help with this?  Give me a call!
Murray.

SEO Video: A New Video Service from Web Traffic Solutions

I’m really happy to announce our brand new program called SEO Video.

SEO Video is designed for anyone who wants to sell anything on the internet.  It’s an inexpensive, totally hands-free method to get your product video created and distributed throughout the internet.

Here’s an SEO video for the car market that will give you an idea of how this all works.

This is a great marketing service for;

  • Car Dealers
  • Realtors
  • Boat Dealers
  • RV Dealers
  • Motorcycle Dealers
  • Scooter Dealers
  • Ebay Product Sellers
  • Private Car Sale
  • and many more applications.

If you’d like to learn more about SEO Video, please give me a call at 905-328-6957 or send me an email at murray@webtrafficsolutions.ca

Google “Nearby”: Is Your Website Ready For This New Google Change?

Google Nearby can Help Local Business…

If you rely on local web visitors for your business, Google has made a significant change in it’s search results that you need to know about.

People searching for products and services that you offer can now customize their search to return only geographically targeted resutls.  If your SEO company is on top of the continual changes that Google makes to its algorythms, you’re likley in a good SEO position and will benefit from this change.  If not, you’ll want to ensure that your website is ready.

Google has added a new tool in the Search Options panel called “Nearby” So far it’s only available on Google.com in English.

How does it work?

  • Type in a search, let’s use the example that Google uses, “things to do on st. patrick’s day”.
  • Now look at the left sidebar panel for a tool called “Nearby”.
  • When you click on it other custom search options will open allowing you to enter in a city, region, or state.

googlelocalsearch

As Google continues to focus on perfecting local search options, local businesses will continue to be presented with tremendous opportunities to be found in the search engine results ahead of the larger, national, competition.

Make sure your SEO understands this stuff and is working on your website to get you top listings in Google local search.

Here’s the article on the Google blog.