As fewer people use yellow pages and turn to the internet when searching for products and services in Niagara, and around the world, the need for a small business web design becomes much more important. Over and over again Niagara small businesses are finding that their website is in fact helping to improve business growth. A website helps you to keep up with, and in many cases surpass your competitors. But to make your website as effective as it can be it will require certain information and pages.

Your home page is the first page on your small business website that your visitors see. This page should have information about your business. Describe what you do and give some compelling reasons as to why you’re the company to deal with.  It’s important for your visitor to quickly see that you have what they’re looking for .  It’s also important to get the visitor engaged in your website by using video.  If your business is in several locations, or cities, you’ll want to include those as well.

If your business is a brick and mortar location where you want people to visit, you’ll want to display your complete address on each page of your website. If you’re a business that visits your customer’s home or business, you might only need to put your address on the home page and on the contact page. You’ll also want to clearly display your business name, email addresses, and phone number.

Your small business web design needs a way for visitors to contact you, which is why you will also need a contact page. Both your mailing address, and physical address (if they’re not the same), should appear on the contact page. Make your phone number and email address easy to find as well. On your contact page you can have a contact form that visitors can fill out to send you a message.

You need a page that explains in more detail what you do. This can be a “Product” page, “Service” or “Project” page. Explain to your visitors what service you provide or what products you sell. This is also a great place to put a price list for your visitor’s convenience. If you provide a service that has a finished project, like landscaping, home repairs, or pool installation, add some pictures of the end results.

Next you’ll want an About Us page. This is where your visitor gets to learn more about you than anywhere else on the site.  In fact, this is the only page that you should be talking more about yourself than you are the needs of the visitor. You can tell your business history. Explain why your visitors should use your small business instead of the competition.