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Aug
15

Don’t Make These 5 Web Design Mistakes

Posted by: Murray | Comments (0)
Web Design is usually much more involved than many small and medium sized businesses  initially consider.

When considering your website design, pay special attention to details that will help make a positive overall user experience. Try to put yourself in your visitor's shoes at all times and design a website that's easy to use and gets straight to the point.

The above quotation is from a great article I read about web design in Ezine Articles, written by Rafe Martin.

In the article Rafe talks about 5 Common Mistakes than many of us make in our designs.  Such as; Using a splash page, confusing the visitor with too many options, fancy, but confusing menus, and much more.

I hope you'll enjoy this article as well; http://ezinearticles.com/?Website-Design-Common-Mistakes&id=4829785

Have a great day!
Murray.

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posterous.jpg.scaled.500 Social Networking Taken To the Next Level With Posterous

You need a great web design to get business from the internet!  Not anymore!  With all of the free social sites on the internet you can get more free advertising for your small or medium sized business than most could ever afford to pay for.  Now don't get me wrong, a great website is important to your business as well, but not as critical as it once was.

The social networks online are all the rage these days.  Facebook and Twitter is constantly in the news, and you can now follow your favorite TV newscaster online.  I was at a coffee shop today with a client and couldn't help but notice the flat screen TV on the counter with the "Follow Us on Twitter" advertisement.  It's difficult to read a newspaper without seeing a Facebook or Twitter ad associated with a business ad.

Small and medium sized businesses have an opportunity to compete against the mega companies.  Think about the free advertising you can get for your business these days.  And the reality is that your customers are there, and many of your competitors are not.  So the time is now.

So the point of this post is to tell you about a publishing service that I'm trying out.  It's called "Posterous".  With this system you simply post an article, video, picture, mp3, or all of the above to "Posterous" and it is broadcast to many of your social network accounts.

So over the next little while I'm going to be posting to; Facebook, Twitter, Buzz, YouTube, my Wordpress blog, and several other accounts.

What this means is that you can simply post an article to one place and it gets broadcast to most of your online properties.  The value is that your message is broadly distributed without spending hours at the computer.  You can even post by email from your smartphone including video and images!

I'll keep you posted on how "Posterous" works for me.  In the meantime, you might want to check out this site; http://posterous.com.

Enjoy!
Murray.

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According to Paul Verna, Senior Analyst with Emarketer.com, more retailers and other businesses are beginning to rely heavily upon online video to get their brand and product and services message out to the buying public.newmediarevolution Online Video: Retailers Using Online Video Increasing.

Verna stated in a recent article that retailers are implementing video on their websites in “growing numbers”.  He also said that video has gone from a luxury to a near necessity for a company that’s looking for a marketing edge.

An area where the video increase has been significant is in the retail sector.  46 % of U.S. multichannel retailers chose video when asked which rich media features they used.

Forrester Research says that of the top 50 U.S. online retailers that use video on their websites jumped to 68% in 2009 versus only 18% in 2008.  But this doesn’t just apply to online retailers with e commerce sites.  In a recent study by the “Society for New Communications Research”, Fortune 500 companies with public blogs are using video blogging to the tune of 31%.  That’s an increase from 21% in 2008.

In another article entitled; “Consumer Packaged Goods Sector Taps into Online Video”, Tobi Elkin of Emarketer.com said that “Creating an online video presence helps marketers facilitate an ongoing dialogue with consumers, boos brand equity, lure prospective customers and solidify support among brand loyalists”.

Increasingly consumers are accessing more and more amounts of video, now available on several different platforms; laptops, smartphones, tablets, and home pc’s.   Consumer desire for video will become more demanding as these platforms become more popular.

Watching a product video online while standing in front of the product in a retail store, or deciding on the product by watching a review podcast on your iPhone while in the store is a technology that’s now readily available to anyone.

If you’re in business.  Any business.  You surely must be realizing that online video is no longer an optional method of advertising.  It is by far surpassing any other type of advertising you can think of, both in terms of its popularity, and its effectiveness.

As with most opportunities, this one too will fade away and the chance to stand ahead of your competitors will transform into a chance to keep up with your competitors.  Now is the time to jump into online video BEFORE your competitors do.

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Sep
30

rdme274sia

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rdme274sia

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