Google “Nearby”: Is Your Website Ready For This New Google Change?

Google Nearby can Help Local Business…

If you rely on local web visitors for your business, Google has made a significant change in it’s search results that you need to know about.

People searching for products and services that you offer can now customize their search to return only geographically targeted resutls.  If your SEO company is on top of the continual changes that Google makes to its algorythms, you’re likley in a good SEO position and will benefit from this change.  If not, you’ll want to ensure that your website is ready.

Google has added a new tool in the Search Options panel called “Nearby” So far it’s only available on Google.com in English.

How does it work?

• Type in a search, let’s use the example that Google uses, “things to do on st. patrick’s day”.
• Now look at the left sidebar panel for a tool called “Nearby”.
• When you click on it other custom search options will open allowing you to enter in a city, region, or state.

As Google continues to focus on perfecting local search options, local businesses will continue to be presented with tremendous opportunities to be found in the search engine results ahead of the larger, national, competition.

Make sure your SEO understands this stuff and is working on your website to get you top listings in Google local search.

Here’s the article on the Google blog.

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2. Google Local Search: FREE, Easy, and Worth It!
3. Google; Critical To Your Business Success!
4. Web Design: Does Your Lawyer Website Produce New Clients? Here’s How!
5. How Does Your Website Greet Your Visitors?